Sales Manager


The Sales Manager is responsible for driving the monthly performance targets including the efficient and effective analysis, coordination, and reporting of companies within the CRM system.

The purpose of the role is to provide day to day management of the Sales business function aligned to our performance and CRM, including KPI reporting, managing a database of customer contacts and communications, transferring data and making sure the system is robust and all required users are trained and using this appropriately to enable effective and timely decisions to be taken.

Skills People Group is a national provider of NVQs, programmes for the unemployed and compliance training. We specialise in both commercial and funded training and are proud to be nationally recognised as one of the UK’s largest private training providers.



Responsible for the monthly performance targets across the sales functions to enable visibility and conversions to be maximised.

Responsible for closing out all open opportunities with the sales functions within a timely manner.

Responsible for maintaining the Workbooks CRM system including updates, enhancements, building reports, managing dashboards, workflows and security.

Create and develop meaningful data and reporting to enable visibility on performance and position in all aspects relevant to the business.

To write and create reports through existing software (WorkBooks), to meet the changing needs of the business.

To analyse data, undertake audits to enable visibility of performance at a local and business level.

To address any non-complaint actions within 48 hours, direction to all end users.

Undertake frequent data cleansing to ensure the group is protected in line with funding & GDPR requirements.

To develop, keep updated relevant guidance aligned to administrative requirements of the CRM.

To manage the reporting of KPIs in relation to daily, weekly, and monthly performance targets.

To work in conjunction with the Sales functions to ensure reporting is robust, available, and delivered within a timely manner.

To provide CPD and working practice with the users and stakeholders, ensuring processes are aligned to the knowledge, skills and development needed for users.

Utilise automated platforms (Workbooks and PICs to bring efficiencies across reporting).

To work into the Sales directors to ensure performance and data is accurately reported against agreed budgeted targets.

To work with colleagues to consistently improve internal practices, procedures, and procedures to provide an efficient and effective service.

To always represent the company in a professional manner.

Any other duties as deemed necessary by the line manager.


Sales Management experience within a training environment

Experience and knowledge of governed funded training

Previous experience of CRM management

Previous experience of data analysis and report writing

Excellent ICT skills, particularly with Microsoft packages

Strong communication and interpersonal skills

Strong attention to detail

Able to follow processes.

Enthusiasm in the workplace

Work well under pressure.


  • Educated to a minimum of GCSE grade C in English and maths or equivalent

Skills People Group

In return, Skills People Group will give you:

  • A competitive salary
  • 25 days holiday + Bank Holidays plus a further two days annual leave following two years’ service with Skills People Group.
  • Employer contributory pension scheme
  • A challenging and rewarding role in a successful and growing business
  • The opportunity to grow with a business

Other Information

You will report to the Client Services Director

You will be office based at Chesterfield

Equality and Diversity: 

It is the responsibility of the post holder to promote equality and diversity throughout the Group

The post holder will undertake their duties in full accordance with the Group’s policies and procedures relating to equal opportunity and diversity


Health and Safety:

To promote health, safety and welfare throughout the Group

To undertake their duties and responsibilities in full accordance with the Group’s Health and Safety Policy and Procedures


Safeguarding Children and Vulnerable Adults:

It is the responsibility of the post holder to commit to safeguarding and promoting the welfare of children and vulnerable adults within the organisation

The post holder will undertake their duties in full accordance with the Group’s policies and procedures relating to safeguarding and promoting the welfare of children and vulnerable adults, e.g. dealing with learner issues i.e. safeguarding and referring on to specialist staff

This position is subject to an enhanced criminal records check from the Disclosure & Barring Service (DBS) and will be subject to satisfactory clearance of this check

If this position is classed as Regulated Activity, it is subject to an Adult & Child barring check


The details contained in this job description, particularly the principal accountabilities, reflect the content of the job at the date the job description was prepared. It should be remembered, however, that over time, the nature of individual jobs will inevitably change; existing duties may be lost, and other duties may be gained without changing the general character of the duties of the level of responsibility entailed. Consequently, the Group will expect to revise this job description from time to time and will consult with the post holder at the appropriate time.

How To Apply

If you are interested in this position, please send your CV to

Alternatively, you can contact the HR Team on 01246 589509